Industry leader Network for Good made a big announcement yesterday: It just processed its one billionth dollar in charitable donations. Since its founding in 2001, Network for Good has been the go-to online donation processor for tens of thousands of nonprofits in the United States, and serves as the backend for sites that collect donations for nonprofits, such as Causes.com.
Undoubtedly, it will take less than 13 years to process the next $1 billion. As the public’s comfort with social fundraising grows, so does the technology that accelerates it. While Network for Good is not the only kid on the block (leading competitors include Razoo and Fundly), they are, in many ways, leading the pack.
Take, for instance, the integration in 2013 of a mobile-friendly interface that includes mobile pledges. “Many people wanted to give, but weren’t sure about making a donation on their mobile phone. The new Pledge button relieves new donors of that concern,” said Network for Good’s Noah Griesbach, Senior Fundraising Sales Consultant. Griesbach added: “We’ve seen a spike in conversions since introducing the Pledge button.”
Smart move. As we’ve shared many times by now, mobile has now overtaken desktop as the primary way people in the U.S. access the Internet. This means most of the people who’ll see your Call to Action email will probably do so on their mobile. Bottom line: A mobile-ready donation page is no longer an added value – it’s a necessity.