The Social Media World Cup

While more figures on impressions are sure to come out, one thing is for sure: The 2014 FIFA World Cup is the largest Internet event ever.

Both Facebook and Twitter reported that the 64-match tourney produced their highest numbers, 3 billions interactions and 672 million tweets,  respectively.

In the case of Facebook, 350 million people posted about the World Cup over its 32 days; that’s more than a quarter (27%) of monthly active users. The World Cup final between Germany and Argentina became the most-talked-about sporting event in Facebook history.

SIC_fbwc (final)
Source: Facebook

On Twitter, with 35.6 million tweets, the semifinal match between Germany and Brazil broke the record for the most tweets of a single event. For context, the 2014 Academy Awards — you know, the one that supposedly “broke Twitter” with the group selfie seen around the world — generated a total of 17.1 tweets.

To be sure, the World Cup was awfully popular elsewhere on social media.  There were nearly 9 million World Cup videos uploaded to YouTube during the last month. Not to be outdone, mobile video app Vine introduced a seasonal channel for all World Cup related videos.

But undoubtedly, the World Cup was a real-time phenomenon, which gave the advantage to Twitter. Indeed, as Twitter’s blog post on record-breaking tweets per minute (TPM) and the heat map of real-time tweets from around the world illustrate, the combination of television and the Internet made for the first truly global media event in the 20-year history of the Internet.

Light shows origin of tweets during the June 29 match between Mexico and the Netherlands. Fun Fact: With 10.5M viewers, this match became the most viewed telecast in U.S.-Spanish language television history.


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